Branding and environmental graphics for a social cafe in Pluit Karang Timur, Jakarta.

Kata-kata, or “words” in Indonesian, is a place to enjoy mouth-watering fusion meals and the best selection of coffees, set against a minimalist atmosphere where Jakartans would stay immersed in heated exchange of words throughout the day.

The circular wordmark borrows the shape of a round table with matching letters on the opposite side creating a simple and memorable brand mark.