Emina, a leading cosmetic brand in Indonesia for early teens, is looking to evolve its visual image without changing its brand identity.

We introduced a new set of warm pastel colors and designed a full suite of packaging — from squeeze tubes to spray bottles — that softens Emina’s overall look and feel. Various illustrations and photographs that appear on their lifestyle zines also adopted this new color spectrum.

The result highlights the more feminine and playful sides of Emina, leading to increased popularity of the brand.

Awarded GDUSA 2018 American Graphic Design